Writer. Editor. Content Strategist.
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Aardvark Straws - Content Strategy & Copy

This was a project done with Five Two SQ, an Austin-based integrated public relations agency, to update the look and content for eco-friendly paper straw company, Aardvark. The company wanted a website that better reflected the premium quality of their products while conveying their brand message in a stronger way. 

I developed the content strategy for the new site -- from site structure to content categories to navigation -- and wrote all the copy that appears on it.