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Jolène M. Bouchon

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Writer. Digital Editor. Crafter.

Jolène M. Bouchon

  • Articles
    • Bridal
    • Crafts & Home
    • Entertaining
    • Family & Relationships
    • Food & Dining
    • Restaurant Reviews
    • Health & Fitness
    • Profiles & Places
    • Travel
  • Sewing & Crafts
    • Crafts
    • Puppets
    • Sewing
  • Copy & Content
    • Bright Pink - Assess Your Risk - Copywriting
    • Scotts Gro - App Copywriting
    • Livestrong.org - Content Strategy
    • ooluroo Marketing Site - Copywriting
    • Capital One Home Loans Site - Copywriting
    • Springbox Move Campaign - Copywriting
    • Momentum Fuel Technologies - Copy & Content Strategy
    • Unilever/Dr. Oz Campaign - Content Marketing
    • Smile Brands - Corporate Copywriting
    • Aardvark Straws
    • Upland Software - Impact 2015 Conference Site - Copywriting
    • Everyday Food with Sarah Carey - Newsletters - Copywriting
    • Everyday Food Windows 8 App - Content
    • Everyday Food - Social Media
    • Girl Scouts of the USA - Recipe Database Development
    • Girl Scouts - Spotlight on Wildlife: U.S. National Parks - Copywriting
    • MSN's Appetite for Life, Season 5 - Content Development
    • Starbucks/Hearst Digital Holiday 2013 - White Label Content
    • Delish.com Mobile Site - Content Strategy
    • MSN's Appetite for Life, Season 5, Miami - Content Development
  • Videos
  • About
  • Resume
  • Contact
CapOne-HomeLoan-HomePage.png

Capital One Home Loans Site - Copywriting

This was a bit of an unusual engagement. I came to work on the Capital One Home Loans web and application redesign project through projekt202, an Austin-based agency that specializes in experience-driven application development. During that time, the Capital One Home Loans team lost their staff copywriter, so the client asked I if I could step into that role as a temporary replacement.

Over six months, I worked remotely directly with the Capital One Home Loans relaunch team to draft and edit all copy for the newly updated Home Loans site, including their online mortgage loan application. I also drafted a Home Loans Web Copy Style Guide and created an editorial calendar for the team based on personas and traffic goals.

Capital One Home Loans Site - Copywriting

This was a bit of an unusual engagement. I came to work on the Capital One Home Loans web and application redesign project through projekt202, an Austin-based agency that specializes in experience-driven application development. During that time, the Capital One Home Loans team lost their staff copywriter, so the client asked I if I could step into that role as a temporary replacement.

Over six months, I worked remotely directly with the Capital One Home Loans relaunch team to draft and edit all copy for the newly updated Home Loans site, including their online mortgage loan application. I also drafted a Home Loans Web Copy Style Guide and created an editorial calendar for the team based on personas and traffic goals.

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