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As part of a yearlong sponsorship package, Unilever sponsored content package titled "Your Ultimate Guide to Good Fats" centered around a sponsorship of I Can't Believe It's Not Butter! The package includes a mix of editorial articles published by Dr. Oz The Good Life Magazine as well as sponsored content pieces centered around foods rich in monounsaturated fatty acids.
For this campaign, I wrote both the strictly editorial articles as well as the content marketing/sponsored advertorial copy.