Jolène M. Bouchon
Writer. Editor. Content Strategist.

Jolène M. Bouchon Resume

Copywriter. Digital Editor and Strategist. 

Jolène M. Bouchon

(347) 661-4082   jolene@jolenebouchon.com  jolenebouchon.com


Profile

With 25+ years experience in digital publishing & software design, I lead nimble product design teams to create goal-oriented, human-centered products & applications that people love to use. 

A keen collaborator, passionate team leader, & devoted people manager, I believe every successful outcome is ours to write together. I'm driven to build positive relationships & produce successful results for everyone from C-suite clients & the customers they court to employees under my direction & the diverse teams working alongside me.

Experience

Design Director, Stellar Elements/projekt202 • Austin, TX • 2/2024 - present
Associate Experience Director • 2/2022 - 1/2024

  • As an embedded part of the client’s globally distributed Agile product team, direct high-quality design teams to create concepts, prototypes & detailed deliverables that further business goals, meet user needs, & reflect technical realities. Lead with strategic vision to ensure each experience is scalable & future-proof while ensuring designs can be broken into practical features and fit within sprints.

  • Scope & staff projects, ID account growth opportunities, & pitch new work. Pivot & redirect projects as obstacles and new needs arise. Support collaborative & creative team problem-solving, while emphasizing efficient practices, such as design systems. Provide clear & open communication with client, project, & internal teams, and pitch in with hands-on help whenever needed.

  • Provide compassionate career management focused on mentorship, curiosity, & communication. Fiercely advocate for reports, ensuring they receive ample opportunities for growth & recognition for their accomplishments. Focus on creating a close and supportive culture for remote group of reports. 

Sr. UX Content Strategist, Stellar Elements/projekt202 • Austin, TX • 1/2018 - 1/2022

  • Provided strategic content guidance for B-to-B & B-to-C software, applications & digital experiences, collaborating closely with clients & globally-distributed, cross-functional teams. 

  • Wrote UX copy for user validation testing & application development. Conducted content audits, mapped key communication points along user journeys, & created editorial calendars mapped to messaging pillars. Wrote editorial style guides & created overarching content strategies. 

Consulting Content Strategist, Self-employed • Austin, TX • 11/2012 - 1/2018

  • Writer & content strategist solving content-based challenges for diverse national brands. Clients included Dell, Whole Foods, Livestrong, & Girl Scouts of the USA.

Deputy Digital Editor, Martha Stewart Living Omnimedia • NY, NY • 3/2012 - 11/2012

  • Directed all aspects of Everyday Food’s digital strategy until MSLO folded it as a standalone publication. Served as editorial lead on Everyday Food Live app development team, released concurrent with Windows 8 platform launch.

  • Worked with cross-functional team to launch new daily video product, “Everyday Food with Sarah Carey,” growing viewership with an average 7% increase in views & 12% subscriber growth each month, up to 900,000 subscribers. Streamlined complicated workflow with extremely tight turnaround to eliminate pain points across several departments.

Sr. Web Editor, delish.com; Hearst Digital • NY, NY • 5/2010 - 2/2012

  • Managed day-to-day editorial operations for a site with over 50 million PVs/month. Led design refresh & mobile site development. Built & implemented yearly editorial content plans mapped to traffic goals. 

  • Managed relationship with syndication partner as well as internal team of 4 with diplomatic aplomb. Turned employees with disparate experience (& dedication) levels into an efficient, cohesive team. 

Web Editor, SELF.com; Conde Nast • NY, NY • 1/2008 - 5/2010

  • Worked with cross-functional team to completely relaunch SELF.com, from conception to QA, based on competitive audits, user testing, & personas. Updated entire content structure & taxonomy, site architecture, & UX, including newly developed community & interactive log functionality. 

  • Managed a team of 2 junior editors & producers.

Assoc. Web Editor, Epicurious; Conde Nast • NY, NY • 6/2001 - 1/2008
Web Content Producer, Women.com • NY, NY • 1/2008 - 5/2010
Online Content Editor, Hearst New Media & Technology • NY, NY • 5/1998 - 4/1999

Skills

Team Leadership: Design Management, Career Growth & Mentorship, Coaching, Delegation, Effective Communication & Relationship Building, Cross-disciplinary Collaboration,  Executive-level Presentations, Narrative & Storytelling, Resourcing, Hiring, Onboarding

Product Design & Project Operations: Agile Product Development, User Story Creation, Design Sprints, Asynchronous Collaboration, Design Systems, Project Scoping, Design Strategy, UX/User-centered Design, Content Strategy, Information Architecture, Generative & Validation Research, User Education & Training Content Development

Awards

Under the Radar Award - projekt202 (2019)
Recognition for high-contributing employees who make a difference without fanfare.

Webby Award: Best User Interface - Assess Your Risk by Bright Pink (2016)
Copywriter for breast cancer risk screening app

Atlanta Addy Bronze Award - Tablet (2013)
Everyday Food Live, Windows 8 App

Most Humorous Video Short (2012)
International Association of Culinary Professionals (IACP) New Media & Broadcast Award for “Spaghetti with Sweet 100 Tomatoes” music video.

Education

M.A. • NYU, Gallatin School of Individualized Study • New York, NY • 2007
B.A. • Loyola University • New Orleans, LA • 1994