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A major part of my job at Martha Stewart's Everyday Food was to grow subscribership for a new daily video newsletter we created. This first example shows a simple Facebook promo we posted that resulted in 761 shares from the Everyday Food Facebook page, 582 shares from the Martha Stewart Facebook page, and 83 from the Emeril page. This promo brought us over 4815 new subscribers in two days, whereas the average two-day subscriber number was closer to 500 to 700.
he pavlova post is an example of a new strategy I introduced: using interesting food trivia and culinary facts to bring fresh traffic to archived recipes and older content of the site.