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Starbucks sponsored an integrated ad campaign with Hearst Digital Media for the 2013 holiday season titled The Happy Holiday Handbook. The campaign centered around a "getting ready for the holidays" theme, featuring Hearst-branded editorial content -- from Good Housekeeping, Elle Decor, House Beautiful, and the like -- as well as sponsored articles from Starbucks.
I wrote the custom sponsored articles for the campaign, each of which seamlessly incorporated timely promotions from the retailer in the copy. The campaign and individual articles were heavily promoted on and shared through social media networks.