This was a bit of an unusual engagement. I came to work on the Capital One Home Loans web and application redesign project through projekt202, an Austin-based agency that specializes in experience-driven application development. During that time, the Capital One Home Loans team lost their staff copywriter, so the client asked I if I could step into that role as a temporary replacement.
Over six months, I worked directly with the Capital One Home Loans relaunch team to draft and edit all copy for the newly updated Home Loans site, including their online mortgage loan application. I also drafted a Home Loans Web Copy Style Guide and created an editorial calendar for the team based on personas and traffic goals.