Curoxen is an innovative first-aid ointment that gets its healing power from oxygenated olive oil.
Before OrganiCare launched Curoxen in the U.S. market, I worked with CEO Caroline Goodner and PR consultant Kimberly Strenk to understand the business goals and messaging needs for the product’s website. I used that information to create the site’s underlying information architecture. I wrote all the copy for the site, making sure it was optimized for SEO.